Modernizing a decades-old identity without losing what made it trusted.
Bloomfield & Co's brand hadn't evolved in over a decade. It felt dated to new customers while long-time clients worried a redesign would erase what they loved about it.
We took a careful, research-led approach — evolving the visual identity while protecting the equity built over decades of trust.
Refined typography and color palette that feels current, not unfamiliar.
Updated tone that speaks to new audiences while staying authentic.
Phased rollout across touchpoints to bring existing customers along.
The refresh was met with strong positive sentiment from existing customers while opening the door to a meaningfully younger new customer base.
"Miaoon transformed our digital presence completely. Their strategic approach and creative execution delivered results beyond our expectations."