Repositioning a legacy retail chain for a new generation of shoppers.
Solstice Retail had strong store presence but a dated brand identity that no longer resonated with younger, digitally-native shoppers. Sales were plateauing and brand awareness among under-35 audiences was minimal.
We rebuilt Solstice's brand from the ground up, aligning visual identity, tone of voice, and in-store experience with the expectations of a new customer base.
Refreshed logo, color system, and packaging to feel modern without losing heritage.
New brand voice built around accessibility and everyday style.
Redesigned in-store signage and digital touchpoints for consistency.
Within six months of relaunch, Solstice Retail saw a significant lift in both brand recall and foot traffic, with social engagement among younger audiences tripling.
"Miaoon transformed our digital presence completely. Their strategic approach and creative execution delivered results beyond our expectations."